As consumers embrace digital channels, the objectives for brand advertisers are unchanged. They need:
- insights into which types of consumers are likely to become their customers
- to find and reach those prospective customers
- to connect with those prospective customers through emotionally engaging messaging
Our e-X Advertising Intelligence Platform processes a massive amount of consumer data that is refined through a hierarchical taxonomy consisting of more than 50,000 user attributes. This data drives the intelligence we provide brand advertisers. Our platform reaches more than 450 million users worldwide and allows brands to find and reach with their prospective customers at scale. And when they connect with their target audience, our tight integration with content providers allows brands to serve high-impact, customized and emotionally engaging messages that substantially strengthen the impression the brand leaves on their prospective consumers.