Appsnack selected among iMedia’s Next Wave Challenge for top mobile start-ups
Three months after launch, Appsnack recognized for mobile campaign management and analysis capabilities
EMERYVILLE, CA - August 28, 2012 - Appsnack, a mobile advertising solution owned by Exponential, is nominated as a finalist for one of the best mobile start-ups in the media and marketing landscape by iMedia’s “Next Wave Challenge”.
As one of eight nominated finalists chosen among hundreds of entrants in the mobile campaign management and analysis category, Appsnack is being recognized for back-end mobile campaign management, including cross-platform ad-serving, measurement, attribution and analytics. iMedia’s nomination comes only three months after Appsnack’s launch.
In addition to building engaging, rich media HTML5 creative for brands and agencies, Appsnack provides comprehensive insight into the consumers’ mobile context, behavior and location, giving marketers end-to-end brand advertising solutions that deliver the right message, at the right time, alongside relevant content.
Qualifying Phase II companies are showcased on iMediaConnection.com, where the marketing community is invited to select and vote for the winning start-up.
The nomination provides Appsnack with an opportunity to premier its rich media product suite at the iMedia Breakthrough Summit: Next Wave, where there will be a live showcase to more than 300 digital marketing, venture capital, brand and agency elite in October.
“We challenge ourselves to recognize what differentiates mobile from other media and incorporate those distinct characteristics to deliver truly unique experiences for brands that engage users where users engage the most - their mobile devices,” said Sandy Shanman, Appsnack general manager. “At a time when mobile use is increasing at a rapid pace and a multitude of companies are tuning in, we’re honored that the marketing community has specifically recognized our mobile solution in a very competitive landscape."
Appsnack (www.appsnack.com) is a mobile advertising solution that provides in-app, rich-media brand engagement campaigns for brand advertisers. It is a division of Exponential Interactive, the global digital advertising company that also owns global online advertising provider Tribal Fusion, engagement video platform Firefly Video and in-stream video advertising specialist AdoTube. Exponential is headquartered in Emeryville, California and offers its solution to brand advertisers in 26 countries.